CBA407 – Principles of Marketing & Sales


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This course surveys the role of modern marketing in today’s society and economy with an emphasis on marketing’s role in the company and a strategic planning process. It will survey the impact of product, price, promotion, advertising, distribution channels, consumer behavior, and market segmentation on marketing decisions.

3 credits

Books & DVD required for this course:

  • Marketing Management: A Strategic decision-Making Approach (John Mullins)
  • DVD Lectures: Ventura Academy: Volume II Sales and Marketing by Wade Myers