This course surveys the role of modern marketing in today’s society and economy with an emphasis on marketing’s role in the company and a strategic planning process. It will survey the impact of product, price, promotion, advertising, distribution channels, consumer behavior, and market segmentation on marketing decisions.
Books & DVD required for this course:
- Marketing Management: A Strategic decision-Making Approach (John Mullins)
- DVD Lectures: Ventura Academy: Volume II Sales and Marketing by Wade Myers